Running a private clinic isn’t just about helping patients — it’s also about keeping the business alive. In this episode of Life Stories, Craig Lea talks candidly about the realities of clinic ownership, why so many people avoid talking about the numbers, and how educating staff on business basics can change everything.

Craig shares a powerful exercise he ran with his team: breaking down every £1 of revenue into pennies to see where it really goes. The results? Eye-opening. Not one person put “net profit.”

💡 In this conversation, Craig explains:

• Why net profit isn’t a luxury, but a necessity for reinvestment and growth

• How to prepare for tough months (like August & December) and unexpected crises (like COVID)

• The importance of building reserves, reinvesting in equipment, and paying taxes

• Why transparency with your team creates stronger appreciation and alignment

This is a must-listen for clinic owners, physios, and anyone curious about the business side of private practice.

🎧 Listen now and discover why profit is about sustainability, not selfishness.

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