Veteran journalist, investor, and Second Opinion Media founder Chrissy Farr talks with the CEOs and founders who've been in the trenches long enough to know that healthcare doesn't move at startup speed. These aren't the entrepreneurs chasing quick exits—they're the "lifers" who understand that building in healthcare requires endless pivots, regulatory navigation, and decade-long timelines.
No hype, just honest conversations about what it really takes.
Each episode explores healthcare innovation, startup strategy, medical technology and AI, health system transformation, and investment insights from operators who've navigated regulatory challenges, clinical trials, reimbursement complexities, and the unique dynamics of the healthcare industry.
All content for Lifers with Christina Farr is the property of Christina Farr and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Veteran journalist, investor, and Second Opinion Media founder Chrissy Farr talks with the CEOs and founders who've been in the trenches long enough to know that healthcare doesn't move at startup speed. These aren't the entrepreneurs chasing quick exits—they're the "lifers" who understand that building in healthcare requires endless pivots, regulatory navigation, and decade-long timelines.
No hype, just honest conversations about what it really takes.
Each episode explores healthcare innovation, startup strategy, medical technology and AI, health system transformation, and investment insights from operators who've navigated regulatory challenges, clinical trials, reimbursement complexities, and the unique dynamics of the healthcare industry.
Distribution advantage: Are influencers the new moat in healthcare? with Headline VC's Georgina McMillan
Lifers with Christina Farr
34 minutes
9 months ago
Distribution advantage: Are influencers the new moat in healthcare? with Headline VC's Georgina McMillan
The week on Second Opinion, Christina Farr and Luba Greenwood sit down with Georgina McMillan to discuss the impact of celebrities and influencers on the healthcare and longevity sectors, exploring how their endorsements and social media presence can both promote health awareness and lead to misinformation, and the need for authentic and scientifically-backed partnerships.
—
📰 Be notified early when Turpentine drops new publication: https://www.turpentine.co/exclusiveaccess
🙏 Help shape our show by taking our quick listener survey at https://bit.ly/TurpentinePulse
—
SPONSOR:
👩⚕️ Hot flashes, insomnia, brain fog? You don't have to accept these as just another part of aging. Midi Health is the virtual care clinic for women navigating midlife hormonal transition, offering FDA-approved medications, supplements and lifestyle coaching - all covered by insurance. Visit https://www.joinmidi.com/ to book your virtual visit today.
—
RECOMMENDED PODCAST:
Check out Modern Relationships, where Erik Torenberg interviews tech power couples and leading thinkers to explore how ambitious people actually make partnerships work. Founders Fund's Delian Asparouhov and researcher Nadia Asparouhova kick off the series with an unfiltered conversation about their relationship evolution.
Apple: https://podcasts.apple.com/us/podcast/id1786227593
Spotify: https://open.spotify.com/show/5hJzs0gDg6lRT6r10mdpVg
YouTube: https://www.youtube.com/@ModernRelationshipsPod
—
LINKS:
Headline: https://headline.com/
Apple Cider Vinegar (Netflix): https://www.netflix.com/title/81637595
Subscribe to Second Opinion Newsletter: https://secondopinion.media/
—
FOLLOW:
https://www.linkedin.com/in/georgie-mcmillan/
https://www.linkedin.com/in/christinafarr/
https://www.linkedin.com/in/lubagreenwood/
https://www.linkedin.com/in/ashzenooz/
—
HIGHLIGHTS FROM THE EPISODE:
There's a distinction between celebrity doctors starting their own businesses and traditional celebrities getting involved in health companies.
Social media has become crucial for healthcare distribution, allowing doctors to grow their practices by building online authority.
Celebrity partnerships may solve rising customer acquisition costs by offering startups access to built-in audiences.
Trust and authenticity are essential for effective celebrity involvement in healthcare.
The longevity trend raises concerns, particularly when physicians promote products without clinical evidence.
Social media rewards extreme content, which can lead to health misinformation.
Vanity and aesthetics can positively motivate health behaviors.
There's a trend shifting from artificial fillers toward natural-looking solutions based on real science.
The beauty industry draws healthcare resources away from traditional care into more lucrative aesthetic practices.
Celebrity motivations range from authentic interest to financial incentives.
Olivia Munn's breast cancer diagnosis post demonstrates the powerful positive impact celebrities can have on public health education.
Celebrity attention to rare diseases can be crucial for driving research and finding cures.
Celebrities and influencers can be powerful patient advocates when connected to scientifically-backed products and services.
Lifers with Christina Farr
Veteran journalist, investor, and Second Opinion Media founder Chrissy Farr talks with the CEOs and founders who've been in the trenches long enough to know that healthcare doesn't move at startup speed. These aren't the entrepreneurs chasing quick exits—they're the "lifers" who understand that building in healthcare requires endless pivots, regulatory navigation, and decade-long timelines.
No hype, just honest conversations about what it really takes.
Each episode explores healthcare innovation, startup strategy, medical technology and AI, health system transformation, and investment insights from operators who've navigated regulatory challenges, clinical trials, reimbursement complexities, and the unique dynamics of the healthcare industry.
