In other words, they aren't generating the volume of leads required to sell. As I've already covered, this isn't getting easier in the current environment – it's getting harder. The problem is two-fold – the leads are harder to get, and once you have them it's harder to sell to them. Most founders try to solve the problem in one of two ways: Chase more leads: Makes sense on the surface of it, right? If you don't have enough leads, you should look for ways to get more. And so, they do. They st...