Lifting The Lid is the podcast where we spill the tea, dish the dirt, and *quite literally* lift the lid on everything we know, love (and sometimes hate) about the influencer industry.
If you’ve ever wondered how *that* brand deal went down, what cancel culture really means or you’re looking for tips to finally monetise your following... this is the show for you.
We know what we’re talking about when it comes to influencer and tbh - given it’s a billion dollar industry - not enough people are talking openly about it. We’re putting an end to that and pulling back the curtain ourselves.
Each week, we’ll discuss the latest insider gossip, reveal creator stories that shook us to our core, unpack trends and industry news, and pose some questions that we all want answers to.
Whether you're a content creator, die-hard influencer fan, aspiring manager, or just here for the side-eye drama... it's time to get Lifting the Lid.
Hosted on Acast. See acast.com/privacy for more information.
Lifting The Lid is the podcast where we spill the tea, dish the dirt, and *quite literally* lift the lid on everything we know, love (and sometimes hate) about the influencer industry.
If you’ve ever wondered how *that* brand deal went down, what cancel culture really means or you’re looking for tips to finally monetise your following... this is the show for you.
We know what we’re talking about when it comes to influencer and tbh - given it’s a billion dollar industry - not enough people are talking openly about it. We’re putting an end to that and pulling back the curtain ourselves.
Each week, we’ll discuss the latest insider gossip, reveal creator stories that shook us to our core, unpack trends and industry news, and pose some questions that we all want answers to.
Whether you're a content creator, die-hard influencer fan, aspiring manager, or just here for the side-eye drama... it's time to get Lifting the Lid.
Hosted on Acast. See acast.com/privacy for more information.
we’ve got our first guest this season (!!)
kendra from the good egg - an influencer marketing agency - joins us to talk all things campaign strategy + talent from a brand perspective.
we dig into what actually moves a creator from “shortlist” to “booked,” how fees are being decided right now, and the comms that keep campaigns (and relationships) alive.
this week’s industry chat:
- when a single video is £100k+, what justifies the cost (market fit, audience, outcomes
- the line between healthy pushback and stonewalling
- why quick dms > cold decks (to start)
- what agencies actually show brands (fees, deliverables etc)
got a dilemma or hot take? drop it in the comments or dm @liftingthelidpod
like, follow & subscribe the podcast - new eps wednesdays 8:00 am
and join us on socials @liftingthelidpod 🎙️🫶
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pov: you start talking openly about the influencer space
join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you.
get in touch: hello@tbhtalent.com - put lifting the lid in the subject.
and ofc, follow and subscribe so you never miss an episode
Hosted on Acast. See acast.com/privacy for more information.