In this episode of the Lights On Data Show, George Firican interviews Ollie Hughes, CEO and co-founder of Count, to explore the challenge every data team faces: showing real Return on Investment (ROI). Ollie shares a clear framework built on four principles that help data teams break free from the 'service trap' and make a measurable business impact. Get ready to dive into strategies for driving operational clarity, problem-solving, optimizing time to decision, and measuring team value effectively. Don't miss this insightful discussion on transforming how data teams add value to an organization.