So many DTC brands think nice PR is more important than honesty. But that’s not us.
I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.
Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.
We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
All content for Limited Supply is the property of Nik Sharma and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
So many DTC brands think nice PR is more important than honesty. But that’s not us.
I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.
Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.
We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
S13 E10: How to Maximize Your Black Friday & Cyber Monday Sales
Limited Supply
29 minutes
4 months ago
S13 E10: How to Maximize Your Black Friday & Cyber Monday Sales
Do you have a plan for BFCM? Or are you just flying blind?
Nik walks through his complete Black Friday Playbook: a detailed, 15 page, step-by-step breakdown designed to help brands maximize revenue while avoiding the common pitfalls of BFCM, including:
> Crafting compelling promotions without undercutting your own offers
> Website optimizations that boost conversions (and pass the “grandma test”)
> Smart approaches to bundles, discounts, and subscriber loyalty
> Email & SMS capture strategies that actually work
> The one thing most brands overlook: terms & disclaimers that save you headaches later
Nik also shares insider examples from brands like Jones Road, Jolie, and Ridge, plus clever UX tweaks and founder-driven emails that help build brand trust during the busiest shopping season of the year.
Whether you’ve already mapped out your BFCM campaigns or you’re scrambling to finalize the details, this episode is for YOU.
AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale.
AppLovin Ecommerce Newsletter
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Limited Supply
So many DTC brands think nice PR is more important than honesty. But that’s not us.
I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.
Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.
We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
