Welcome to LinkedIn Simplified and Business Guests Expert Tips in this conversation, Rosemary O'Shaughnessy chats about the critical role of quality control in lead generation. Emphasizing how poor quality can lead to lost opportunities.

She shares a personal experience of encountering a business whose website failed to convey credibility due to the presence of dummy text.

Rosemary stresses the importance of building trust through conscientious content creation and maintaining high standards, especially in a competitive landscape influenced by AI-generated content.

She also highlights the need for businesses to understand their clients needs and the significance of having clear goals and plans for growth.

• Quality control is essential for lead generation.
• Poor quality can lead to lost leads and opportunities.
• Credibility is built through quality and trust.
• AI-generated content must be proofread for accuracy.
• Companies need to show conscientiousness in their work.
• Understanding client needs is crucial for service providers.
• Setting clear goals helps in achieving business growth.
• Networking is important for business success.
• Small group workshops facilitate better learning.
• One-on-one training can address specific challenges.

Time Stamp

00:00 The Importance of Quality Control in Lead Generation

02:57Building Trust Through Credibility and Standards

Hosted by Rosemary O’Shaughnessy :

LinkedIn Certified Insider, LinkedIn Trainer, Workshop Host, International Trainer, Podcast Host

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