How AI is Redefining Good PR (And The Ethical Considerations Behind This)

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Linking Out Loud

Distinctly

13 episodes

1 week ago

Linking Out Loud is the digital PR podcast brought to you by digital marketing agency Distinctly. Join host Rachel McHugh, Senior Digital PR Strategist, as we discuss everything from the linkbuilding basics to finding your feet in new markets. We'll be joined each episode by PR and media industry experts, sharing tips and insider knowledge along the way.

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How AI is Redefining Good PR (And The Ethical Considerations Behind This) | Raquel Pinto

Linking Out Loud

39 minutes 48 seconds

5 months ago

How AI is Redefining Good PR (And The Ethical Considerations Behind This) | Raquel Pinto

In this episode, Raquel Pinto joins the podcast to explore how AI is changing digital PR and what makes a campaign successful. We discuss the shift from traditional Google-focused strategies to now wanting to gain visibility in AI overviews. We also go through some of the more practical ways PR professionals are using AI as a creative springboard while maintaining essential human elements like strategic thinking and emotional storytelling.
We also cover the ethical boundaries of AI and why transparency, human oversight, and clear company policies are key for responsible AI use in PR.
Follow Raquel on Linkedin for regular posts on the topics of PR and AI. You can also find the links to The Drum article on AI guidelines that we mention, as well as Propellernet's own policy here.
Check out Distinctly and Rachel McHugh on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel.