With water scarcity becoming an ever-growing challenge across the globe, many countries are turning to desalination, wastewater treatment, and sustainable water management as solutions. But how viable are these technologies? Can desalination truly provide affordable, large-scale drinking water? And how does Saudi Arabia’s ambitious Vision 2030 plan factor into the future of water innovation?
In this episode of Liquid Assets, we sit down with Ramon Rubio, founder of The Water MBA, who has spent over a decade in the water sector, specializing in desalination, wastewater treatment, and infrastructure development. Ramon shares his insights on the global water crisis, the economics behind desalination, and the future of water sustainability in the Middle East and North Africa.
Having worked extensively in Saudi Arabia, Ramon also provides an inside look at the country’s massive investment in water infrastructure, its push toward renewable energy, and how sustainability is shaping the future of water access across the region. With Vision 2030 driving innovation in smart cities, desalination plants, and water reuse projects, Saudi Arabia is setting a global precedent for water management. But are these projects truly sustainable?
We also explore how Ramon’s personal journey in engineering led him to create The Water MBA, a program dedicated to educating water professionals on project management, business development, and technical expertise.
What You'll Hear in This Episode:
Check out the episode's sponsor, the leader in water treatment solutions - HASA
Book Recommendation: Skin in the Game
Connect with Us: