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Liquid Assets
Ravi Kurani
50 episodes
6 days ago
From policy to profit, Liquid Assets uncovers the business and technological implications of water in a changing world.
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Business
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From policy to profit, Liquid Assets uncovers the business and technological implications of water in a changing world.
Show more...
Business
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The Trillion-Dollar Toxin: Navigating the New Regulations on PFAS
Liquid Assets
36 minutes 49 seconds
1 week ago
The Trillion-Dollar Toxin: Navigating the New Regulations on PFAS

Is there a safe level of "forever chemicals" in your water?

PFAS are everywhere: from the non-stick pans in your kitchen to the contact lenses in your eyes, and even 92% of strawberries. They are the "super chemistry" that modern society relies on, but they are also a toxic legacy that refuses to break down.

In this episode, Ravi Kurani sits down with Henrik Hagemann, the potato farmer turned deep-tech entrepreneur who is solving this crisis at the molecular level. As the CEO and Co-founder of Puraffinity, Henrik is engineering smart materials that target and capture PFAS with sniper-like precision, preventing them from entering our waterways and bloodstreams.

In this episode, we cover:

  • The PFAS Reality Check: Why "forever chemicals" are found in everything from pesticides to waterproof jackets.

  • Beyond Activated Carbon: How Puraffinity’s "Lego-like" material science outperforms traditional filtration by 7x.

  • From Farm to Founder: Henrik’s journey from processing potatoes in Denmark to leading a Series A deep tech company in London.

  • The Business of Water: Navigating the "Valley of Death" in hardware and selling to risk-averse industries.

  • Diversity as a Superpower: Why international, diverse teams are statistically safer and more profitable in engineering.

🔗 Links & Resources:

  • Learn more about Puraffinity: https://www.puraffinity.com/

  • Connect with Henrik on LinkedIn: https://www.linkedin.com/in/henrikhagemann/

  • Read the "Engine Plus" Report: https://raeng.org.uk/policy-and-resources/equity-diversity-and-inclusion-research-and-resources/edi-engine-benefits-of-equality-diversity-and-inclusion-in-engineering/

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Liquid Assets
From policy to profit, Liquid Assets uncovers the business and technological implications of water in a changing world.