This bonus episode of Luca’s Insight Track takes you Off Track, where I share the personal reflections that surfaced after my conversation with Rasha Hamzeh, Managing Director of The Inhouse Agency, Executive Producer of this show… and yes, my wife.

In this Off Track, I unpack three big insights:

1️⃣ Marketing has changed, dramatically.

We’ve slipped into a world of copy-paste campaigns, platform obsession, and performance metrics ruling creativity. When no one takes risks, talent suffers, and churn rises. The industry isn’t short of ideas; it’s short of bravery.

2️⃣ Marriage is a lot like a podcast.

It demands consistency, effort, and intentional energy. Working with your partner isn’t easy, respect, trust, and friendship are the foundation, but even then, the work never stops.

3️⃣ Rasha’s belief in me made me ask a deeper question: Can someone else’s faith in you truly shape both your conscious and subconscious mind?

Her unwavering belief in me doesn’t just support me, it merges with me. At some point, her conviction becomes indistinguishable from my own thoughts. It’s as if our minds start working in unison, expanding the arena of what’s possible to a level I couldn’t reach alone.

Raw, unfiltered, and straight from the heart, this is me, off my chest and off the cuff.

Welcome to Off Track.