If your restaurant brand is operating with a split-site digital experience—like marketing.com linked to orders.brand.com—you’re not alone. But before you invest in a full custom digital build, you need to capture the right data today to prove ROI tomorrow.
In this episode, we break down:
Why revenue alone isn’t enough
Key metrics every restaurant brand should benchmark now (AOVs, conversion rates, drop-offs)
How cross-domain tracking across marketing and ordering sites unlocks real performance insights
A proprietary Olo-to-GA integration that delivers a frictionless analytics setup
This is must-know info for restaurant CMOs, marketing directors, and digital leads at multi-location brands aiming to validate growth and make smarter, data-backed decisions.
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