We are witnessing a critical failure in leadership when it comes to technology. Too many marketers and executives view tech as a siloed function rather than a foundational necessity.

In this episode, I am joined by Katherine Hubbard of Spotlight Analyst Relations to unpack the data behind this trend. We explore why industries like hospitality and healthcare are lagging behind. We discuss the financial bleeding caused by redundant SaaS tools and the psychological traps of survivorship bias that keep leaders making the same mistakes.

Katherine also pulls back the curtain on Analyst Relations to explain how major players like Forrester influence the market and how your brand can navigate that ecosystem.

This is a wake-up call for leaders who think they can ignore the technical side of the business.

#BusinessStrategy #MarTech #Leadership #SaaS #Marketing