This week on Live & Linking, I’m chatting with the brilliant Judith Rafferty
She is a copywriter and content strategist who’s been quietly using my LinkedIn post ideas since 2022… without me knowing!
When we finally met, she showed me her spreadsheets, and I knew we had to bring her on the show.
Judith’s been in marketing for over 30 years, working across hospitality, events, and beyond, and she’s full of practical advice on making your content hit home.
We dig into why content isn’t about likes, followers, or vanity metrics. It’s not abou the numbers. It’s about connecting with the right people in the right way.
We also cover the power of personal quirks, the importance of scroll-stopping headlines, and why less content but more connection is the key to being remembered.
If you’ve ever struggled with what to say, worried your writing isn’t “good enough,” or felt drowned out by the noise online, this episode will help you see things differently.
Judith’s tips are simple, human, and easy to put into action right away, whether you’re writing for LinkedIn, your website, or just about anywhere else, this episode is for you.
Name: Judith Rafferty
mail: judith@fruitionventures.co.uk
Website: www.fruitionventures.co.uk
LinkedIn: https://www.linkedin.com/in/judith-rafferty/ Instagram: https://www.instagram.com/fruition.copywriting/
Facebook: https://www.facebook.com/copywriter.manchester
Resident doyenne of business copywriting services. She is a Virgo, cat worshipper, Netflix binger, baker, and concert-goer.
You can call me Jude, J, or JR (throwback to my Dallas days in the ‘80s). Just don’t call me Judy. I spent years in sales within hospitality, events, and travel trade before returning to my original childhood calling – words.
When the hospitality and events industries took a hit (thanks, Credit Crunch and COVID-19), I took control and went all-in on business copywriting services. Oh, and did I mention my two children in furry jackets, Minnie and Nelson, keep me sane? And I’m obsessed with the Manic Street Preachers (seen them live 50+ times!).
What Judith can do for you
Website & Landing Page Copywriting
SEO Article and Blog Post Writing
Sales Emails, Letters, and Email Sequences
LinkedIn Post Writing
Case Studies
Done-With-You Copy Polishing for content you've already written or AI-generated text
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Connect with Ashley on LinkedIn
My Website https://just.15mins.day
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