Alex Taylor is the Co-CEO and Co-Founder of Perelel Health, the first and only OB/GYN-founded women’s vitamin company delivering stage-specific, hormone-supportive nutrition from first period to perimenopause and beyond. Before launching Perelel, she was building powerhouse brands like Who What Wear and Byrdie, all while navigating an undiagnosed autoimmune disease, burnout, and the all-too-familiar gaps in women’s healthcare. In this conversation, Alex joins Elizabeth to talk about how a personal health crisis became the spark for creating clinically-backed supplements designed for every hormonal stage. She gets candid about the year-long journey to a diagnosis, why “no job is worth your health,” and the boundaries that keep her balanced as a founder and mom. You’ll also hear about her daily mindfulness practice, the doctor panel shaping Perelel’s formulas, and the Bruce Lee quote that inspires her team to “be like water.” Special Discount: If you’d like to try Perelel, use code LIVEPURELY for 20% off at perelelhealth.com.