Host Elizabeth Stein is the founder of Purely Elizabeth, a leading health food company with clean, wholesome products. On the show, Elizabeth chats candidly with inspirational experts on such topics as health and wellness, gratitude, mindfulness, and career advice, to inspire you to thrive on your wellness journey.
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Host Elizabeth Stein is the founder of Purely Elizabeth, a leading health food company with clean, wholesome products. On the show, Elizabeth chats candidly with inspirational experts on such topics as health and wellness, gratitude, mindfulness, and career advice, to inspire you to thrive on your wellness journey.
Durana Elmi of Cymbiotika: Daily Rituals, Redefining Success and Building a Brand With Soul (and Really Good Vitamin C)
Live Purely with Elizabeth
46 minutes 46 seconds
7 months ago
Durana Elmi of Cymbiotika: Daily Rituals, Redefining Success and Building a Brand With Soul (and Really Good Vitamin C)
Durana Elmi is the Co-Founder and COO of Cymbiotika, a company known for creating high-quality, science-backed supplements that support whole-body wellness. Born in Afghanistan, Durana immigrated to the U.S. at a young age and went on to build a successful career in tech and telecom, eventually leading marketing for the entire Northeast region at AT&T. But it was her passion for purpose-driven work that led her and her husband to launch five businesses together, including Cymbiotika, a brand rooted in transparency, innovation, and impact.
In this episode, Durana shares her inspiring journey from corporate leader to wellness entrepreneur, along with the values that shape Cymbiotika’s culture. She also opens up about her daily rituals, from magnesium oil and skincare favorites to her gratitude practice and evolving definition of success. She and Elizabeth also talk about the power of discipline and why it’s essential for mental, physical, and spiritual wellness.
Live Purely with Elizabeth
Host Elizabeth Stein is the founder of Purely Elizabeth, a leading health food company with clean, wholesome products. On the show, Elizabeth chats candidly with inspirational experts on such topics as health and wellness, gratitude, mindfulness, and career advice, to inspire you to thrive on your wellness journey.
