In this episode of Live to Create, I sit down with my good friend and business partner, John Goldbranson, to dive deep into how video marketing has evolved over the past year. We explore the shift from polished, high-production ads to a more authentic, relatable form of storytelling that resonates deeply with today’s audiences. If you're a creative or business owner looking to connect with your audience on a meaningful level, this episode is packed with insights.
What You’ll Learn:
- What video marketing looked like a year ago: The reliance on polished, high-budget ads that often felt scripted and impersonal.
- How brands used influencers and traditional video ads to push products without fostering genuine connections.
- The rise of User-Generated Content (UGC) and why it’s become the future of video marketing.
- How founders are stepping into the spotlight to share their personal stories and struggles, creating deeper emotional bonds with their audience.
Key Topics:
- The Shift to Authentic Storytelling: Why audiences today crave real, relatable stories from the faces behind the brand, not just the products they sell.
- Founders Taking the Spotlight: The importance of transparency and vulnerability in building trust and fostering community.
- The Future of Video Marketing: Storytelling that makes your audience feel something, turning customers into a community around your brand.
- Advice for Creatives and Business Owners: How to adapt to this shift by focusing on authentic storytelling, human connection, and showing the personal side of your journey.
Resources Mentioned:
