How Gen Z is Mixing Up Drinking Habits

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Lives of Tomorrow

WGSN

80 episodes

3 days ago

The world is changing fast – and so are our lives. Carla Buzasi, CEO of WGSN, the world’s most famous trend forecasting company, talks to leading experts from around the world about what the changes mean for us all and how it will affect our Lives of Tomorrow.

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How Gen Z is Mixing Up Drinking Habits

Lives of Tomorrow

30 minutes 46 seconds

2 months ago

How Gen Z is Mixing Up Drinking Habits

In this Lives of Tomorrow episode, WGSN CEO Carla Buzasi explores how Gen Z’s evolving drinking habits are reshaping the alcohol landscape by focusing on flexibility, moderation and community amid the rising sober curious movement.

Join WGSN Food & Drink Content Director Jen Creevy and IWSR COO Consulting & Consumer Insights Richard Halstead distilling purposeful drinking and low/no innovations. Learn how Gen Z is discovering creative flavours and textures, and drinking earlier in the day, considering health and the cost of living.