How Gen Z is Redefining Consumer Trends in APAC

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Lives of Tomorrow

WGSN

80 episodes

3 days ago

The world is changing fast – and so are our lives. Carla Buzasi, CEO of WGSN, the world’s most famous trend forecasting company, talks to leading experts from around the world about what the changes mean for us all and how it will affect our Lives of Tomorrow.

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How Gen Z is Redefining Consumer Trends in APAC

Lives of Tomorrow

30 minutes 41 seconds

9 months ago

How Gen Z is Redefining Consumer Trends in APAC

What makes Gen Zs in APAC unique and what drives them?

In this episode, WGSN’s CEO, Carla Buzasi, and Asia Futures and Cultural Strategist, Alison Ho, reveal how this market values local and regional cultures, evolves spending habits, and redefines living and working.

Amid a rapidly changing economic environment, they discuss how this group cautiously navigates consumption while shifting towards experiential luxury with new modes of spirituality. Join them to discover Western influences on this group such as happiness as a key performance indicator and emerging APAC consumer trends impacting global markets.