Ever wondered what it’s really like to be on the receiving end of your pitches? In this episode of the LMA Podcast, Traci Stuart sits down with Katherine Hollar Barnard and Elizabeth Lampert to take listeners behind the scenes of legal media and hear directly from the experts shaping the headlines.
In this discussion, they’ll unpack fresh survey data revealing:
• The biggest pain points reporters face when working with law firms, from generic pitches to slow response times.
• What makes a spokesperson stand out — and why credibility, candor and clarity matter more than canned soundbites.
• The types of legal stories journalists want — and don’t want — including why trend insights often beat deal announcements.
• The most effective ways to get noticed (hint: less is more), and why relationships still matter in a digital-first world.
• How media expectations are shifting in the age of AI, rapid news cycles and shrinking newsrooms.
Whether you’re pitching a high-stakes case, firm news or thought leadership, this episode will help you align your outreach with what legal journalists truly value.
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Ever wondered what it’s really like to be on the receiving end of your pitches? In this episode of the LMA Podcast, Traci Stuart sits down with Katherine Hollar Barnard and Elizabeth Lampert to take listeners behind the scenes of legal media and hear directly from the experts shaping the headlines.
In this discussion, they’ll unpack fresh survey data revealing:
• The biggest pain points reporters face when working with law firms, from generic pitches to slow response times.
• What makes a spokesperson stand out — and why credibility, candor and clarity matter more than canned soundbites.
• The types of legal stories journalists want — and don’t want — including why trend insights often beat deal announcements.
• The most effective ways to get noticed (hint: less is more), and why relationships still matter in a digital-first world.
• How media expectations are shifting in the age of AI, rapid news cycles and shrinking newsrooms.
Whether you’re pitching a high-stakes case, firm news or thought leadership, this episode will help you align your outreach with what legal journalists truly value.
Beyond the Content: Using AI to Deliver Value to Clients
LMA Podcast
28 minutes 48 seconds
2 years ago
Beyond the Content: Using AI to Deliver Value to Clients
In this SIG Share-Out episode, LMA Client Value SIG Co-Chair Jennifer Griffin Scotton is joined by Tony DeSimone, president of You're the Expert Now, LLC, to discuss the revolutionary capabilities of ChatGPT and how legal marketers can leverage artificial intelligence (AI) to deliver value to their clients. Tune into this discussion about the revolutionary impact of ChatGPT on the legal marketplace, ways to leverage the tool beyond content generation, current use cases in the legal sector and ethical considerations to keep top of mind.
Speakers:
Tony DeSimone, President, You're the Expert Now
Jennifer Griffin Scotton, Chief Marketing Officer, Constangy
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
Thank you to IHG Hotels & Resorts for sponsoring this episode.
LMA Podcast
Ever wondered what it’s really like to be on the receiving end of your pitches? In this episode of the LMA Podcast, Traci Stuart sits down with Katherine Hollar Barnard and Elizabeth Lampert to take listeners behind the scenes of legal media and hear directly from the experts shaping the headlines.
In this discussion, they’ll unpack fresh survey data revealing:
• The biggest pain points reporters face when working with law firms, from generic pitches to slow response times.
• What makes a spokesperson stand out — and why credibility, candor and clarity matter more than canned soundbites.
• The types of legal stories journalists want — and don’t want — including why trend insights often beat deal announcements.
• The most effective ways to get noticed (hint: less is more), and why relationships still matter in a digital-first world.
• How media expectations are shifting in the age of AI, rapid news cycles and shrinking newsrooms.
Whether you’re pitching a high-stakes case, firm news or thought leadership, this episode will help you align your outreach with what legal journalists truly value.
