Ever wondered what it’s really like to be on the receiving end of your pitches? In this episode of the LMA Podcast, Traci Stuart sits down with Katherine Hollar Barnard and Elizabeth Lampert to take listeners behind the scenes of legal media and hear directly from the experts shaping the headlines.
In this discussion, they’ll unpack fresh survey data revealing:
• The biggest pain points reporters face when working with law firms, from generic pitches to slow response times.
• What makes a spokesperson stand out — and why credibility, candor and clarity matter more than canned soundbites.
• The types of legal stories journalists want — and don’t want — including why trend insights often beat deal announcements.
• The most effective ways to get noticed (hint: less is more), and why relationships still matter in a digital-first world.
• How media expectations are shifting in the age of AI, rapid news cycles and shrinking newsrooms.
Whether you’re pitching a high-stakes case, firm news or thought leadership, this episode will help you align your outreach with what legal journalists truly value.
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Ever wondered what it’s really like to be on the receiving end of your pitches? In this episode of the LMA Podcast, Traci Stuart sits down with Katherine Hollar Barnard and Elizabeth Lampert to take listeners behind the scenes of legal media and hear directly from the experts shaping the headlines.
In this discussion, they’ll unpack fresh survey data revealing:
• The biggest pain points reporters face when working with law firms, from generic pitches to slow response times.
• What makes a spokesperson stand out — and why credibility, candor and clarity matter more than canned soundbites.
• The types of legal stories journalists want — and don’t want — including why trend insights often beat deal announcements.
• The most effective ways to get noticed (hint: less is more), and why relationships still matter in a digital-first world.
• How media expectations are shifting in the age of AI, rapid news cycles and shrinking newsrooms.
Whether you’re pitching a high-stakes case, firm news or thought leadership, this episode will help you align your outreach with what legal journalists truly value.
Why Small Talk Should be Part of Your Business Development Strategy
LMA Podcast
40 minutes 27 seconds
2 months ago
Why Small Talk Should be Part of Your Business Development Strategy
In this episode of the LMA Podcast, business development growth coach and strategist Deb Feder moderates a panel with Chantal Williams and Joy Sperling, exploring the underestimated role of small talk in professional growth and relationship-building.
From favorite TV shows to brisket recipes, the panelists illustrate how everyday banter can lead to lasting business opportunities. Whether you're a natural conversationalist or a recovering small talk skeptic, this episode shows how small talk can be the spark that builds trust, deepens rapport and opens unexpected doors.
Speakers:
Deb Feder, Founder and CEO, Feder Development
Joy Sperling, Retired Law Partner, Day Pitney
Chantal Williams, BD and Marketing Senior Manager, White & Case
LMA Podcast
Ever wondered what it’s really like to be on the receiving end of your pitches? In this episode of the LMA Podcast, Traci Stuart sits down with Katherine Hollar Barnard and Elizabeth Lampert to take listeners behind the scenes of legal media and hear directly from the experts shaping the headlines.
In this discussion, they’ll unpack fresh survey data revealing:
• The biggest pain points reporters face when working with law firms, from generic pitches to slow response times.
• What makes a spokesperson stand out — and why credibility, candor and clarity matter more than canned soundbites.
• The types of legal stories journalists want — and don’t want — including why trend insights often beat deal announcements.
• The most effective ways to get noticed (hint: less is more), and why relationships still matter in a digital-first world.
• How media expectations are shifting in the age of AI, rapid news cycles and shrinking newsrooms.
Whether you’re pitching a high-stakes case, firm news or thought leadership, this episode will help you align your outreach with what legal journalists truly value.
