Brand Power in Play: Connecting Premium brands with affluent audiences at global sporting events

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LMH Luxury Insider

Luxury Marketing House

44 episodes

2 weeks ago

The LMH Luxury Insider brings you into the world of luxury through candid conversations with the people shaping it. From one-on-one interviews with industry leaders to exclusive recordings from our Inner Circle events, we explore what defines luxury today - from private health and investment to design, travel, and sustainability.

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Brand Power in Play: Connecting Premium brands with affluent audiences at global sporting events

LMH Luxury Insider

26 minutes 46 seconds

4 months ago

Brand Power in Play: Connecting Premium brands with affluent audiences at global sporting events

In today’s episode, we are joined by Karl Henry Edström, CEO & Publisher of Robb Report Monaco Côte d’Azur, and Geoffroy Chatelard, Head of Marketing for Monaco, Spain and Portugal at UBS Global Wealth Management at⁠ The Circle Grand Prix lunch. Recorded live at the Hôtel Hermitage Monte-Carlo, the panel shares their insights on why luxury brands choose to align with global sporting events.