Reviving Local Media: How Ontario’s New Policy Leads the Way

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LOCAL EDGE

AdCanada Media

21 episodes

8 months ago

Welcome everyone to Local Edge your show for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing. In this show, we'll be talking to community connectors, media buyers, business leaders and more to find out what makes small communities so important to the advertising industry. Host: Shawna Randolph

All content for LOCAL EDGE is the property of AdCanada Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Reviving Local Media: How Ontario’s New Policy Leads the Way

LOCAL EDGE

18 minutes

10 months ago

Reviving Local Media: How Ontario’s New Policy Leads the Way

On this episode of Local Edge, we explore Ontario’s bold move to revitalize local journalism by mandating that 25% of government ad budgets be spent on local publishers. Host Shawna Randolph speaks with Stewart Grant and Alicia McCutcheon about the ripple effects of this policy on small communities, media organizations, and local economies. Discover how this decision helps preserve trusted journalism, supports small-town newspapers, and fuels democratic dialogue.

This episode sheds light on the challenges and opportunities for small-town newspapers and local media professionals alike.

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Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca