In this episode of Local Marketing Beat, we’re joined by Areej AbuAli, founder of Women in Tech SEO, and Krystal Taing, Director of Solutions at Uberall, to explore how one of the most empowering communities in SEO went from a simple idea to a global movement.We discuss how WTS grew from a London meetup into a worldwide network with 10,000+ members, how brands can build trust and inclusion through community, and what marketers can learn from grassroots initiatives that genuinely connect people. If you care about digital marketing, SEO, or authentic brand-building, this one’s for you.👇 Timestamps below to jump into what interests you most:⏱️ Timestamps00:00 - Intro00:20 - Episode overview: Women in Tech SEO01:35 - How Areej founded the WTS community02:55 - From local meetups to global reach04:00 - When WTS became more than a meetup05:15 - Krystal’s early experience with WTS06:40 - Why this community feels different from other SEO groups07:55 - The power of member-led growth09:00 - Code of conduct and creating a safe space10:00 - What makes WTS so inclusive11:00 - How SEO, content, and newsletters drive visibility12:20 - Blending online and offline: Conferences and community14:00 - How community helps overcome the fear of networking15:20 - Practical tips for brands building community16:40 - Local examples: Gyms, meetups & micro-connections18:00 - Quality over quantity in community building19:00 - How to join or recommend Women in Tech SEO20:00 - Why free, supported communities matter21:00 - Final thoughts: The future of community marketing in the AI era22:30 - How brands can create spaces where real interaction thrives24:00 - Wrap-up & thanks🎓 Explore Uberall AcademyWant to level up your skills? Check out certifications and free marketing courses at https://academy.uberall.com👀 Subscribe for more insights on local marketing, community strategy, and brand growth.📍 Learn more at: https://www.uberall.com🎧 Listen to more episodes: Local Marketing Beat#WomenInTechSEO #CommunityMarketing #SEOMarketing #DigitalMarketing #Uberall #LocationMarketing #BrandCommunity #WTS #MarketingStrategy #InclusionInTechVisit us at: uberall.com