Nick “NoHo Nick” Roberts joins TJ to share the operating system behind his San Fernando Valley newsletter: organic growth, consistent social video, and community-first curation. He compares TikTok vs. Instagram, explains why he edits inside TikTok for speed, and shows how he slices one newsletter into multiple neighborhood-specific posts to find what the algorithm favors.
You’ll hear how collaborator posts expand reach, why reposting your “who I am and why subscribe” message actually works, and how replying to great comments with short videos creates a built-in testimonial engine. They also cover list quality vs. scale, why manual posting still makes sense, and how print’s “hold it in your hand” effect shapes local buyer psychology.
Finally, Nick and TJ dig into revenue: hitting break-even, setting rates when buyers don’t ask for CTR, and practical plays like co-branded tours, pop-up headshot days, and premium real-estate features. Actionable, specific, and tailor-made for local operators.
Guest contact info:
Nick Roberts
Website: nohonick.com
Email: hi@nohonick.com
Socials: @nohonick (TikTok, Instagram, etc.).
#LocalNewsletter #AudienceGrowth #TikTokMarketing #InstagramCollab #EmailMarketing #LocalMedia #ContentRepurposing #Bootstrapped #RealEstateMarketing #SanFernandoValley