The podcast where local SEO meets expert insight! Join host Joy Hawkins, CEO and owner of Sterling Sky, renowned local SEO specialist and a member of the Google Product Experts Program, as she dives deep with guests into the world of local search engine optimization, digital marketing, and SEO. In each episode, Joy will interview experts and share her wealth of knowledge, backed by rigorous testing and research conducted at Sterling Sky. Whether you’re a seasoned marketer or just starting out, this podcast offers invaluable tips, strategies, and the latest industry updates to help you navigate the ever-changing landscape of local SEO. Tune in and get ready to elevate your local SEO game!
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The podcast where local SEO meets expert insight! Join host Joy Hawkins, CEO and owner of Sterling Sky, renowned local SEO specialist and a member of the Google Product Experts Program, as she dives deep with guests into the world of local search engine optimization, digital marketing, and SEO. In each episode, Joy will interview experts and share her wealth of knowledge, backed by rigorous testing and research conducted at Sterling Sky. Whether you’re a seasoned marketer or just starting out, this podcast offers invaluable tips, strategies, and the latest industry updates to help you navigate the ever-changing landscape of local SEO. Tune in and get ready to elevate your local SEO game!
How Local Businesses Can Rank on Google With YouTube
Local SEO - The Expert’s Guide
1 hour 59 minutes
2 months ago
How Local Businesses Can Rank on Google With YouTube
October 28, 2025 at 12:00 PM ETWebinar: How Local Businesses Can Rank on Google With YouTube with Jeremy VestDiscover how local businesses can leverage YouTube to rank higher on Google and generate leads! Join YouTube expert Jeremy Vest as he breaks down strategies for content creation, SEO, effective thumbnails, and paid advertising to grow your business. Learn how to niche down your content, understand viewer intent, and optimize for both YouTube and Google search. Get your free YouTube channel audit at creatorunlock.com now!00:00 Introduction: YouTube for Local Business Growth00:14 Meet Jeremy Vest: YouTube Expert & Strategist00:30 Jeremy's Journey & Host's YouTube Channel Success01:27 Live Audience Q&A & Channel Audits02:05 Local Business YouTube Strategy for Google Rankings02:46 Local Search Intent: Answering Consumer Questions on YouTube04:32 YouTube's Role in Business Valuation & Acquisitions06:05 Expanding Video Marketing Beyond YouTube06:43 Targeting Local Audiences on YouTube: Dentist Example07:27 Hyper-Targeted YouTube Ads for Local Lead Generation09:46 Organic Channel Health vs. Paid YouTube Ads Performance11:05 Live Channel Audit: Personal Injury Lawyer13:05 Get Your Free YouTube Audit at CreatorUnlock.com13:43 Building Trust & Branding on Your YouTube Channel15:17 The Power of Authenticity: Why Human Connection Matters18:15 Keyword Research: Finding Local Video Topics on YouTube20:12 Competitor Analysis: Blueprint for Top-Performing Videos22:37 Live Channel Audit: Foundation Solutions Group23:46 Understanding the YouTube Algorithm: Click, Watch, Like24:31 Optimize Your YouTube Banner & Channel Messaging25:54 Creating Clickable Thumbnails: Design vs. Intent28:50 Roger Wakefield: A Masterclass in Plumbing YouTube Thumbnails32:09 Crafting Keyword-Rich YouTube Video Titles33:18 Live Channel Audit: Dentist (Shorts vs. Long-Form)33:54 Shorts & Long-Form Videos: Practice Your Reps36:28 Global Reach: Burned-in Captions & Language Dubbing38:28 Viewer-First Scripting for Engaging Videos40:18 Live Channel Audit: Bay Management Group41:16 Thumbnail Analysis for Property Management Videos42:16 The Downside of Niche Fragmentation on YouTube44:52 Live Channel Audit: Bitcoin Conference Videos45:50 Distinguishing Organic Views from YouTube Ad Views46:52 Recommended Software for YouTube Thumbnail Creation47:22 Insights on YouTube SEO Tools like VidIQ48:44 The Future of AI in YouTube Content Creation51:51 Why Authenticity Beats AI Slop on YouTube52:41 Improving Conference Video Titles & Thumbnails57:21 Essential & Affordable Video Equipment for Small Businesses59:26 Faces in Thumbnails: Direct Gaze vs. Emotional Cues01:01:26 Live Channel Audit: Auto Dealer (Wendell Ford)01:02:50 Identifying Paid vs. Organic Views in Auto Dealership Videos01:04:04 Using Children in YouTube Videos: Hero Message Guideline01:06:11 The "Chevy Dude": A Car Salesman's YouTube Success Story01:08:25 Strategic Use of Capitalization in YouTube Titles01:09:57 Live Channel Audit: Wedding Team Marketing01:11:53 Discovering Top Marketing Strategies for Video Content01:13:08 Jeremy's 12 Rules for Crafting Effective YouTube Titles01:14:02 Shorts Thumbnails: Less Critical for Discovery01:14:51 SEO-Driven YouTube Playlists for Content Organization01:17:14 Balancing Local Service Ads (LSA) & YouTube Ad Spend01:20:34 Shorts vs. Long-Form for Local Business: Intent & Niche01:23:11 Live Channel Audit: Addiction Treatment Center01:24:16 Tailoring Addiction Content: Focus on Families & Specific Issues01:26:04 Analyzing Performance Drop in Addiction Channel Thumbnails01:27:04 The Power of Niching Down in Sensitive Topics01:28:50 Purpose, Profit, Passion: Finding Your Niche Sweet Spot01:30:36 Live Channel Audit: Fencing Company01:30:48 Strategic Use of Hashtags for YouTube Topics01:31:54 Impact of Description Updates on Google & YouTube SEO01:33:46 Understanding YouTube Topics & Channel Correlation01
Local SEO - The Expert’s Guide
The podcast where local SEO meets expert insight! Join host Joy Hawkins, CEO and owner of Sterling Sky, renowned local SEO specialist and a member of the Google Product Experts Program, as she dives deep with guests into the world of local search engine optimization, digital marketing, and SEO. In each episode, Joy will interview experts and share her wealth of knowledge, backed by rigorous testing and research conducted at Sterling Sky. Whether you’re a seasoned marketer or just starting out, this podcast offers invaluable tips, strategies, and the latest industry updates to help you navigate the ever-changing landscape of local SEO. Tune in and get ready to elevate your local SEO game!
