The podcast where local SEO meets expert insight! Join host Joy Hawkins, CEO and owner of Sterling Sky, renowned local SEO specialist and a member of the Google Product Experts Program, as she dives deep with guests into the world of local search engine optimization, digital marketing, and SEO. In each episode, Joy will interview experts and share her wealth of knowledge, backed by rigorous testing and research conducted at Sterling Sky. Whether you’re a seasoned marketer or just starting out, this podcast offers invaluable tips, strategies, and the latest industry updates to help you navigate the ever-changing landscape of local SEO. Tune in and get ready to elevate your local SEO game!
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The podcast where local SEO meets expert insight! Join host Joy Hawkins, CEO and owner of Sterling Sky, renowned local SEO specialist and a member of the Google Product Experts Program, as she dives deep with guests into the world of local search engine optimization, digital marketing, and SEO. In each episode, Joy will interview experts and share her wealth of knowledge, backed by rigorous testing and research conducted at Sterling Sky. Whether you’re a seasoned marketer or just starting out, this podcast offers invaluable tips, strategies, and the latest industry updates to help you navigate the ever-changing landscape of local SEO. Tune in and get ready to elevate your local SEO game!
Mastering On-Page SEO: Kyle Roof Shares The Secrets You’re Missing
Local SEO - The Expert’s Guide
1 hour 2 minutes
4 months ago
Mastering On-Page SEO: Kyle Roof Shares The Secrets You’re Missing
Master On-Page SEO: Kyle Roof Shares The Secrets You’re MissingDate & Time: August 26, 2025 - 9:00 AM ETDuration: 1 HourSpeaker: Kyle Roof & Joy HawkinsIn this exclusive webinar, we sit down with SEO expert Kyle Roof to dive deep into the fundamentals of on-page SEO and the critical things that most people overlook. From mastering the silo concept to understanding entity optimization, we'll uncover actionable insights that will supercharge your SEO strategy.Whether you’re a seasoned pro or just getting started, you’ll walk away with valuable, practical tips that can make a huge difference in your search rankings. Don’t miss out on this opportunity to learn from the best!Come With Your On-Page SEO Questions!• Does Siloing Really Work for SEO?: We'll explore whether siloing—the practice of organizing website content into clear, thematic categories—actually boosts SEO performance.• Entity Optimization and Its Impact: Discover how to leverage entities—such as brands, people, or places—in content and metadata to improve search visibility.•And Much More!CHAPTERS:0:00 - Introduction to On-Page SEO with Kyle Roof4:04 - What is a Silo in SEO?8:39 - Flat vs. Folder URL Structure10:01 - How to Find New Content Ideas12:11 - What is Entity Optimization?15:23 - Can You Over-Optimize with Keywords?17:16 - Live Website Audit: Patriot Plumber20:25 - How AI is Changing Keyword Research23:30 - Expanding into a New Niche: What to Do25:20 - When to Create a New Website for a New Service27:24 - Do Keyword-Rich Domains Still Work?35:35 - Do EEAT Signals Actually Improve Rankings?37:14 - Ranking in LLM Search (like ChatGPT)39:09 - Is Guest Posting Still a Viable Strategy?41:13 - How Deep Should URL Folder Structure Be?42:31 - Do AI Content Writers Include the Right Keywords?44:42 - The Weight of Smoke: A Lesson in Measurement46:22 - SEO Strategy for Multi-Location Businesses48:06 - Using Location Keywords for Local SEO49:09 - Does Word Count Affect SEO Rankings?51:22 - What is Vector Embedding and Does It Matter for SEO?53:21 - Surprising SEO Test Results54:58 - The Impact of Link Exchanges on SEO55:58 - How to Increase Your Website's Crawl Budget56:31 - Does Embedding a Google Business Profile Help Rankings?57:42 - Using a Second Website for a High-Value Service58:42 - Automatically Updating Review Schema59:27 - Are Rank and Rent Websites a Waste of Time in 2025?1:00:48 - Where to Find Kyle RoofEp 25123
Local SEO - The Expert’s Guide
The podcast where local SEO meets expert insight! Join host Joy Hawkins, CEO and owner of Sterling Sky, renowned local SEO specialist and a member of the Google Product Experts Program, as she dives deep with guests into the world of local search engine optimization, digital marketing, and SEO. In each episode, Joy will interview experts and share her wealth of knowledge, backed by rigorous testing and research conducted at Sterling Sky. Whether you’re a seasoned marketer or just starting out, this podcast offers invaluable tips, strategies, and the latest industry updates to help you navigate the ever-changing landscape of local SEO. Tune in and get ready to elevate your local SEO game!
