The podcast where local SEO meets expert insight! Join host Joy Hawkins, CEO and owner of Sterling Sky, renowned local SEO specialist and a member of the Google Product Experts Program, as she dives deep with guests into the world of local search engine optimization, digital marketing, and SEO. In each episode, Joy will interview experts and share her wealth of knowledge, backed by rigorous testing and research conducted at Sterling Sky. Whether you’re a seasoned marketer or just starting out, this podcast offers invaluable tips, strategies, and the latest industry updates to help you navigate the ever-changing landscape of local SEO. Tune in and get ready to elevate your local SEO game!
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The podcast where local SEO meets expert insight! Join host Joy Hawkins, CEO and owner of Sterling Sky, renowned local SEO specialist and a member of the Google Product Experts Program, as she dives deep with guests into the world of local search engine optimization, digital marketing, and SEO. In each episode, Joy will interview experts and share her wealth of knowledge, backed by rigorous testing and research conducted at Sterling Sky. Whether you’re a seasoned marketer or just starting out, this podcast offers invaluable tips, strategies, and the latest industry updates to help you navigate the ever-changing landscape of local SEO. Tune in and get ready to elevate your local SEO game!
The Future of SEO: What Google Won’t Tell You (But We Will)
Local SEO - The Expert’s Guide
1 hour 34 minutes
1 month ago
The Future of SEO: What Google Won’t Tell You (But We Will)
Dive deep into the evolving world of SEO with expert insights! Learn why traditional SEO tactics are dead, how Forbes' strategy crumbled, and the new 2026 playbook for success. Discover the power of brand building, founder marketing, and Reddit as an SEO cheat code. We'll also explore AI's true role in content and what Google won't tell you. Don't miss out on strategies to protect your traffic and thrive in 2026 and beyond. Subscribe for cutting-edge Local SEO insights!Date : November 13, 2025Time : 1:00 pm - 2:30 pm ETRegister for updates: https://localu.org/etn/the-future-of-seo-what-google-wont-tell-you-but-we-will/Chapters:00:00 - Intro: The Future of SEO & Content00:40 - Why Viral Content Isn't Always Effective01:40 - Forbes' SEO Strategy Collapse Explained04:05 - Understanding Google's Helpful Content Update06:45 - The Old SEO Playbook: What's Dead in 202509:30 - The New SEO Strategy: Build Brand First12:00 - SEO for Small Businesses: When to Invest14:20 - Choosing Organic Channels: Fit Over Hype17:30 - Reddit: The SEO "Cheat Code" & Its Risks23:45 - How Reddit Manipulates Google & AI28:00 - Founder Marketing & Business Exits30:45 - Small Business Marketing: Ads vs. SEO33:00 - Personal Brand: Surviving the AI Content Wave35:30 - Hyper-Targeted Bottom-Funnel Content38:00 - Future of Marketing: Private Communities (Discord, WhatsApp)43:00 - Ranking in the AI Era: LLMs & SEO45:30 - New AI Ranking Signals: Reviews, Awards, PR47:00 - SEO Timeline for Small Businesses: Realistic Expectations49:10 - Competitor Comparison Content Strategy52:30 - Website Health Tools & Keyword Research for Topics55:20 - AI in Content Creation: Repurposing vs. Originality01:00:30 - The #1 Skill for New Marketers: Copywriting01:02:00 - Recommended Copywriting Books01:03:00 - Final Thoughts & Connect with Lars#SEOFuture #GoogleAI #LocalSEO
Local SEO - The Expert’s Guide
The podcast where local SEO meets expert insight! Join host Joy Hawkins, CEO and owner of Sterling Sky, renowned local SEO specialist and a member of the Google Product Experts Program, as she dives deep with guests into the world of local search engine optimization, digital marketing, and SEO. In each episode, Joy will interview experts and share her wealth of knowledge, backed by rigorous testing and research conducted at Sterling Sky. Whether you’re a seasoned marketer or just starting out, this podcast offers invaluable tips, strategies, and the latest industry updates to help you navigate the ever-changing landscape of local SEO. Tune in and get ready to elevate your local SEO game!
