The podcast where local SEO meets expert insight! Join host Joy Hawkins, CEO and owner of Sterling Sky, renowned local SEO specialist and a member of the Google Product Experts Program, as she dives deep with guests into the world of local search engine optimization, digital marketing, and SEO. In each episode, Joy will interview experts and share her wealth of knowledge, backed by rigorous testing and research conducted at Sterling Sky. Whether you’re a seasoned marketer or just starting out, this podcast offers invaluable tips, strategies, and the latest industry updates to help you navigate the ever-changing landscape of local SEO. Tune in and get ready to elevate your local SEO game!
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The podcast where local SEO meets expert insight! Join host Joy Hawkins, CEO and owner of Sterling Sky, renowned local SEO specialist and a member of the Google Product Experts Program, as she dives deep with guests into the world of local search engine optimization, digital marketing, and SEO. In each episode, Joy will interview experts and share her wealth of knowledge, backed by rigorous testing and research conducted at Sterling Sky. Whether you’re a seasoned marketer or just starting out, this podcast offers invaluable tips, strategies, and the latest industry updates to help you navigate the ever-changing landscape of local SEO. Tune in and get ready to elevate your local SEO game!
Surviving Local SEO in 2026: 3 Major Threats You Must Prepare For
Local SEO - The Expert’s Guide
2 hours 1 minute
4 weeks ago
Surviving Local SEO in 2026: 3 Major Threats You Must Prepare For
Local SEO is changing fast! For more 👉🏻 https://www.sterlingsky.ca/the-state-of-local-seo-in-2026/ Learn about the 3 major threats facing businesses in 2026: disappearing organic visibility, AI's impact on search, and aggressive review attacks. Experts Joy Hawkins @SterlingSkyInc Luc Durand @rankingacademy & Darren Shaw @WhitesparkCa reveal how to prepare, understand mobile search shifts, deal with fake reviews, and apply effective strategies to stay competitive. Don't fall behind – watch LIVE to secure your local rankings!Date : December 17, 2025Time : 11:00 am - 1:00 pm ETRegister for updates: https://localu.org/etn/surviving-local-seo-in-2026/Chapters:0:00 Welcome to 2026 Local SEO Threats & Expert Introductions2:00 Understanding Declining Google Business Profile Calls4:30 The Impact of AI-Powered Local Packs on Visibility8:00 Google's Monetization Strategy & SERP Changes13:00 The Rise of Local Pack Ads and Local Services Ads (LSAs)16:00 Maximizing Value from Local Services Ads: Agency Perspective20:00 Diversifying Lead Generation Beyond Organic SEO23:00 Analyzing Traffic from AI Platforms like ChatGPT & Gemini29:00 Why Video Marketing is Essential for Local Businesses36:00 Debunking Local SEO Myths: Geotagging & AI-Generated Video40:00 Whitespark Local Ranking Grid: Advanced Tracking & LLM Visibility45:00 Effective Strategies for Google Review Generation50:00 Open Hours as a Local Ranking Factor & Service Area Business (SAB) Challenges58:00 Navigating Co-working Spaces & Subleasing for Business Addresses1:02:00 Optimizing Service Area Pages & Core Business Citations1:07:00 Combating Review Extortion & Understanding Google's Review Jail1:19:00 Top Local SEO Strategies for 2026 Success1:25:00 Identifying & Avoiding Wasted Local SEO Tactics1:32:00 Ranking Strategies for Gemini AI & Perplexity: What Matters Now1:36:00 Essential Call Tracking for Local SEO & The Role of TikTok Ads1:40:00 Developing Niche Video Content Ideas for Local Businesses1:42:00 Local Grid Tracking: "Near Me" vs. "Keyword + City" Queries1:44:00 Best Practices for Responding to Negative Google Reviews1:48:00 Final Key Takeaways to Future-Proof Your Local Business#LocalSEO#GoogleBusinessProfile#ReviewManagement
Local SEO - The Expert’s Guide
The podcast where local SEO meets expert insight! Join host Joy Hawkins, CEO and owner of Sterling Sky, renowned local SEO specialist and a member of the Google Product Experts Program, as she dives deep with guests into the world of local search engine optimization, digital marketing, and SEO. In each episode, Joy will interview experts and share her wealth of knowledge, backed by rigorous testing and research conducted at Sterling Sky. Whether you’re a seasoned marketer or just starting out, this podcast offers invaluable tips, strategies, and the latest industry updates to help you navigate the ever-changing landscape of local SEO. Tune in and get ready to elevate your local SEO game!
