Show Notes: 5 Strategic Ways to Integrate Social Media for Local Search Success 1. Consistent NAP Information: Ensure your Name, Address, and Phone Number are consistent across all social media profiles and match your Google Business Profile information exactly. 2. Local Hashtag Strategy: Use location-specific hashtags (e.g., #DenverBakery, #MileHighBaking) to connect with local customers and signal geographic relevance to search engines. 3. Engagement is King: Respond to comments, ask questions, and create local conversations. Engagement signals relevance and activity to search engines. 4. Check-Ins and Location Tags: Encourage customers to check in at your location on social media platforms. Check-ins act as local votes of confidence for your business. 5. Content that Showcases Local Connections: Share content demonstrating your involvement in the local community, such as sponsorships, events, or charity work. This builds trust and strengthens local search relevance. Pro Tip: Use a social media management tool to schedule posts and track engagement, ensuring consistency and understanding what content resonates with your local audience. Resources: - Submit questions at localbizguys.com/ask for future podcast episodes. - Get the free guide to dominating the Google Maps 3-pack by joining the email list at localbizguys.com. - Reach out for direct assistance at localbizguys.com/contact. Call to Action: - Subscribe to the podcast on your favorite platform (Apple Podcasts, Audible, Spotify, etc.). - Leave a review on Apple Podcasts to help build awareness and provide feedback.