Welcome to the Localization Fireside Chat, where ideas spark, insights flow, and the global language industry comes to life.This podcast takes you on a journey through the dynamic world of localization, language, AI, and global content strategy. Whether you're a seasoned industry leader or new to the field, you'll find thought-provoking conversations, inspiring stories, and fresh perspectives on how we connect across cultures and languages.Each episode features candid dialogues with localization pioneers, tech innovators, entrepreneurs, and creatives who are shaping the future of global communication. From cultural adaptation and multilingual content to AI in translation, we unpack the trends, tools, and tactics that matter most.🎙️ Expect:Real conversations with real expertsDeep dives into localization, AI, tech, and storytellingPractical insights, inspiring career journeys, and bold ideasA global, inclusive, and unscripted vibeThis is more than a podcast. It’s a community for curious minds who care about the power of language, technology, and connection.Want to be a guest? 📧 Email: L10Nfiresidechat@gmail.com 📅 Book your spot: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recordingDisclaimer: The views expressed in this podcast are my own and do not reflect the opinions of my employer. The Localization Fireside Chat is an independent platform focused on education, industry insight, and open dialogue across the global language, localization, and AI communities.
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Welcome to the Localization Fireside Chat, where ideas spark, insights flow, and the global language industry comes to life.This podcast takes you on a journey through the dynamic world of localization, language, AI, and global content strategy. Whether you're a seasoned industry leader or new to the field, you'll find thought-provoking conversations, inspiring stories, and fresh perspectives on how we connect across cultures and languages.Each episode features candid dialogues with localization pioneers, tech innovators, entrepreneurs, and creatives who are shaping the future of global communication. From cultural adaptation and multilingual content to AI in translation, we unpack the trends, tools, and tactics that matter most.🎙️ Expect:Real conversations with real expertsDeep dives into localization, AI, tech, and storytellingPractical insights, inspiring career journeys, and bold ideasA global, inclusive, and unscripted vibeThis is more than a podcast. It’s a community for curious minds who care about the power of language, technology, and connection.Want to be a guest? 📧 Email: L10Nfiresidechat@gmail.com 📅 Book your spot: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recordingDisclaimer: The views expressed in this podcast are my own and do not reflect the opinions of my employer. The Localization Fireside Chat is an independent platform focused on education, industry insight, and open dialogue across the global language, localization, and AI communities.
AI, Quality, and the Future of Localization | Bryan Murphy, CEO of Smartling, on What’s Coming Next
Localization Fireside Chat
42 minutes 57 seconds
5 months ago
AI, Quality, and the Future of Localization | Bryan Murphy, CEO of Smartling, on What’s Coming Next
🎧 Episode 110: AI, Quality, and the Future of Localization 📺 Watch the full video episode on YouTube: https://youtu.be/jpP0auJ3lNIIn this episode of the Localization Fireside Chat, I sit down with Bryan Murphy, CEO of Smartling — a seasoned SaaS leader with deep roots in scaling global platforms and a clear-eyed view of where localization is heading next.From AI-powered translation to quality assurance in the era of LLMs, we dive into the friction points and future bets shaping the language industry.If you’ve been wondering whether AI really owns the localization process now — this episode has answers, nuance, and plenty of sharp insight.💡 What you’ll learn in this episode: ✅ Why AI alone isn’t enough to ensure translation quality ✅ The difference between real automation and risky shortcuts ✅ What’s misunderstood about LLMs in enterprise localization ✅ Why quality, cost, and scale don’t have to compete ✅ How Smartling is thinking about “tool sets” vs. just translation📌 Chapters: ⏱ 0:00 – Meet Bryan Murphy ⏱ 3:00 – The $50B Localization Problem ⏱ 8:30 – Smartling’s AI Translation Strategy ⏱ 15:45 – Quality vs. Speed: Finding the Balance ⏱ 22:10 – Proxy vs. Connector vs. API ⏱ 28:40 – Do LLMs Really Work for Enterprise? ⏱ 36:00 – Bold Predictions for the Industry ⏱ 41:50 – Final Thoughts & What’s Next📢 Connect With Us: 🎙 Listen to the Localization Fireside Chat Podcast: Spotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX Apple Podcasts: https://podcasts.apple.com/us/podcast/localization-fireside-chat/id1688770183🌎 Visit My Blog: https://www.robinayoub.blog📩 Let’s Connect: LinkedIn: https://www.linkedin.com/in/robinayoub/ Email: rsayoub@gmail.com
Localization Fireside Chat
Welcome to the Localization Fireside Chat, where ideas spark, insights flow, and the global language industry comes to life.This podcast takes you on a journey through the dynamic world of localization, language, AI, and global content strategy. Whether you're a seasoned industry leader or new to the field, you'll find thought-provoking conversations, inspiring stories, and fresh perspectives on how we connect across cultures and languages.Each episode features candid dialogues with localization pioneers, tech innovators, entrepreneurs, and creatives who are shaping the future of global communication. From cultural adaptation and multilingual content to AI in translation, we unpack the trends, tools, and tactics that matter most.🎙️ Expect:Real conversations with real expertsDeep dives into localization, AI, tech, and storytellingPractical insights, inspiring career journeys, and bold ideasA global, inclusive, and unscripted vibeThis is more than a podcast. It’s a community for curious minds who care about the power of language, technology, and connection.Want to be a guest? 📧 Email: L10Nfiresidechat@gmail.com 📅 Book your spot: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recordingDisclaimer: The views expressed in this podcast are my own and do not reflect the opinions of my employer. The Localization Fireside Chat is an independent platform focused on education, industry insight, and open dialogue across the global language, localization, and AI communities.
