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The Hidden Complexity of Action Sports Terminology
Localization Today
14 minutes 45 seconds
2 months ago
The Hidden Complexity of Action Sports Terminology
Challenges and innovative approaches
By Martina Russo
The quickly evolving nature of action sports language poses unique challenges for translation professionals who must capture not only literal meaning but also cultural context and authentic community voice — all while upholding the technical precision that ensures clarity and safety. The author, who is profiled in this issue, details innovative translation and localization strategies that can also be applied to other industries with quickly evolving vocabularies.
Localization Today
Global business leaders turn to MultiLingual for the latest coverage of language, technology, business, and culture.
