Sustainability is increasingly vital for companies, addressing regulations, customer expectations, cost, and efficiency. Industry 4.0 introduces powerful tools like Internet of Things (IoT), Artificial Intelligence (AI), Blockchain, and Big Data Analytics, which enable real-time data sharing, automation, and greater traceability across supply chains. However, successful implementation requires strategic integration: companies must set clear objectives, map processes, and align with partners to form a unified digital network. This approach fosters transparency and real-time collaboration, which can reduce waste and optimize resource use, ultimately driving sustainable growth and improving customer satisfaction.