Christina Henderson on How to Maximize Trade Shows as a Running Brand

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Long Run Labs

Jonathan Levitt

27 episodes

2 days ago

Long Run Labs is a weekly series exploring the intersection of endurance and entrepreneurship from the team that brings you For The Long Run Podcast. From brand builders to movement makers, we spotlight the runners driving change in the outdoor and endurance space. These are the untold stories behind the tools, companies, and communities that shape the industry, told with curiosity, honesty, and heart. Hosted by Jon Levitt. New episodes drop every Tuesday.

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Christina Henderson on How to Maximize Trade Shows as a Running Brand

Long Run Labs

44 minutes 40 seconds

2 weeks ago

Christina Henderson on How to Maximize Trade Shows as a Running Brand

Trade shows are an important part of growing the running industry, but how do you actually get the most out of them as a host or attendee?

Christina Henderson is the Event Director for The Running Event and Switchback. She is passionate about bringing people together and the life changing abilities of running and movement.

Jon chats with Christina about:

her journey from behind-the-scenes to leadership role
strategies for hosting and attending engaging events
the components of her trade shows (360 brands, 100,000+ sq ft floor space)
the convergence of performance and lifestyle brands
support systems for challenger vs. established brands

Stay connected:

Follow Christina:

https://www.instagram.com/cjflenderson/

The Running Event:

https://www.instagram.com/therunningevent/

Switchback:

https://www.instagram.com/switchbackevent/

This episode is supported by:

Superfiliate:

This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!