How Pete Nelson Built SISU Saunas One Step at a Time with Grit, Sweat, and Simplicity

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Long Run Labs

Jonathan Levitt

27 episodes

2 days ago

Long Run Labs is a weekly series exploring the intersection of endurance and entrepreneurship from the team that brings you For The Long Run Podcast. From brand builders to movement makers, we spotlight the runners driving change in the outdoor and endurance space. These are the untold stories behind the tools, companies, and communities that shape the industry, told with curiosity, honesty, and heart. Hosted by Jon Levitt. New episodes drop every Tuesday.

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How Pete Nelson Built SISU Saunas One Step at a Time with Grit, Sweat, and Simplicity

Long Run Labs

45 minutes 24 seconds

1 week ago

How Pete Nelson Built SISU Saunas One Step at a Time with Grit, Sweat, and Simplicity

Meet the ultra runner who turned grit into a sauna empire by selling one product really, really well.

Pete is the Founder of SISU, a sauna and wellness product company, built with connection and grit at the forefront. He is also the Founder of Hell on Hogsback, a 12 hour endurance race in the Cleveland Metroparks, all benefitting cancer patients in need, held this year on Saturday, August 23, 2025. Pete, his wife, and children, live in Northeast Ohio where SISU products are manufactured.

Jon chats with Pete about:

his journey starting ultramarathons at 17 with his father
the founding of Sisu Sauna
the sauna industry’s growth and market opportunity
product line expansion strategy
bootstrap financing and inventory management

Stay connected:

Check out SISU with this special link and save $250 off your sauna purchase:

https://sisulifestyle.com/jonathanlevitt

Follow Pete:

https://www.instagram.com/peternelsonii/

https://www.instagram.com/sisu_sauna/

https://www.instagram.com/hellonhogsback/

YouTube Channels:

https://www.youtube.com/@peternelsonii,

https://www.youtube.com/@sisu_sauna

This episode is supported by:

Superfiliate:

This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!