How Ross Rutherford Builds Running Community Through Authentic Brand Marketing

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Long Run Labs

Jonathan Levitt

27 episodes

2 days ago

Long Run Labs is a weekly series exploring the intersection of endurance and entrepreneurship from the team that brings you For The Long Run Podcast. From brand builders to movement makers, we spotlight the runners driving change in the outdoor and endurance space. These are the untold stories behind the tools, companies, and communities that shape the industry, told with curiosity, honesty, and heart. Hosted by Jon Levitt. New episodes drop every Tuesday.

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How Ross Rutherford Builds Running Community Through Authentic Brand Marketing

Long Run Labs

1 hour 5 minutes

1 month ago

How Ross Rutherford Builds Running Community Through Authentic Brand Marketing

What does it take to be more than “just a product” in the outdoor industry?

Living the business and culture of running, Ross Rutherford is an ultramarathoner and led sports retail and partnerships at Cheribundi and probiotic juice brand GoodBelly. Ross was with Cheribundi for over 5 years and launched the brand into the running space in 2022 as more and more runners were looking for all-natural recovery solutions to help get them through their training and be less sore so they could continue to do what they loved at the highest level possible.

Jon chats with Ross about:

Experience running 4 ultras, 2 marathons, HYROX competitions
The business development of Cheribundi
Having a community-driven marketing strategy
Cheribundi in retail, sponsorships, and professional sports

Stay connected:

Follow Ross:

https://www.instagram.com/roosterruns/

Follow Cheribundi:

https://www.instagram.com/cheribundi/

This episode is supported by:

Superfiliate:

This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!

Eternal: Eternal is a performance health company for runners, endurance athletes, and anyone serious about their training. Their in-depth, two-hour physicals cover metabolic testing, mobility assessments, bloodwork, and a full movement analysis — all with expert guidance to keep you healthy and performing your best.