Kelly Newlon on How to Secure Trail Running Sponsorships and Manage Athletes

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Long Run Labs

Jonathan Levitt

27 episodes

2 days ago

Long Run Labs is a weekly series exploring the intersection of endurance and entrepreneurship from the team that brings you For The Long Run Podcast. From brand builders to movement makers, we spotlight the runners driving change in the outdoor and endurance space. These are the untold stories behind the tools, companies, and communities that shape the industry, told with curiosity, honesty, and heart. Hosted by Jon Levitt. New episodes drop every Tuesday.

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Kelly Newlon on How to Secure Trail Running Sponsorships and Manage Athletes

Long Run Labs

1 hour 11 minutes 19 seconds

3 days ago

Kelly Newlon on How to Secure Trail Running Sponsorships and Manage Athletes

If you have the luxury of getting an athlete manager to speak to you or respond to an email, I would not hang up that phone until you ask them, “what are the races that your company is focused on for this next year?”

Kelly Newlon is an agent + manager in the ultra endurance sports space and a professional chef focused on feeding elite endurance athletes.

Jon chats with Kelly about:

the three key components brands evaluate when considering a partnership
contract negotiations and bonus structures for race performances
the growing importance of YouTube for athlete visibility
increased athlete salaries and equity positions
why single breakout performances aren't enough for sponsorship

Stay connected:

Follow Kelly:

https://www.instagram.com/radboulder/

This episode is supported by:

• Superfiliate: This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!

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