UTMB Founders on Keeping Integrity in Your Race with Michel and Catherine Poletti

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Long Run Labs

Jonathan Levitt

27 episodes

2 days ago

Long Run Labs is a weekly series exploring the intersection of endurance and entrepreneurship from the team that brings you For The Long Run Podcast. From brand builders to movement makers, we spotlight the runners driving change in the outdoor and endurance space. These are the untold stories behind the tools, companies, and communities that shape the industry, told with curiosity, honesty, and heart. Hosted by Jon Levitt. New episodes drop every Tuesday.

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UTMB Founders on Keeping Integrity in Your Race with Michel and Catherine Poletti

Long Run Labs

1 hour 4 minutes 43 seconds

4 months ago

UTMB Founders on Keeping Integrity in Your Race with Michel and Catherine Poletti

We're talking growth of trail running with the Polettis, the founders of UTMB!

Jon sits down with Michel and Catherine Poletti, the founders of the UTMB race series. They share their journey of starting and growing UTMB, along with essential business insights for organizing races. You won’t want to miss the philosophy that has been the foundation of their success.

Jon chats with Michel and Catherine about:

Early Challenges and Growth of UTMB
Expansion and Sustainability
The Global Trail Running Boom
Partnership with Ironman
Maintaining Control and Expanding Globally

Balancing Business and Community Values

Stay Connected:

Follow UTMB on Instagram:

⁠⁠https://www.instagram.com/utmbworldseries/?hl=en⁠⁠

UTMB’S Website:

⁠⁠https://utmb.world/⁠⁠

This episode is supported by:

Beehiiv:

This episode is supported by Beehiiv: Get a free 30 day trial and 20% off your first 3 months using this link: https://www.beehiiv.com/?via=Jon-Levitt

Superfiliate:

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