In this episode, co-founders Dr. Josh and Dr. Joey share how PM is designing for growth: from launching a brick-and-mortar home base and a gym membership model, to redefining physical therapy as a continuum of care, not a “fix-me” moment. We dig into communicating a new category, scaling culture (think Nike brand energy + Ritz-Carlton client experience), building systems that last, and keeping the human feeling of our product front and center. What you’ll learn: Why PM is reframing physical therapy as a lifestyle and empowerment model How a membership + 1:1 services ecosystem sustains the business and community The hardest part of category creation: clear messaging for “old” and “new” PT mindsets How to scale culture, client experience, and autonomy without losing the soul The tools behind the scenes: Gantt sheets, leadership books (e.g., Rare Leadership), weekly check-ins PM’s long-term “hope dealer” legacy, and why feeling matters as much as outcomes As Progressive Motion enters its next chapter, this conversation reminds us that growth isn’t just about scaling a business. It’s about deepening impact. From redefining physical therapy to building systems and spaces that nurture people, Dr. Josh and Dr. Joey are designing a future rooted in purpose, connection, and hope. Because when movement becomes a lifestyle and leadership comes from within, the ripple effect reaches far beyond the walls of the gym. 🎧 Longevity in Motion is the podcast by Progressive Motion exploring movement, strength, and mindset for a lifetime of performance and wellness. 👉 Subscribe for more episodes on YouTube, Simplecast, and all major podcast platforms.