In this deep-dive episode of Loud & Unfiltered, we sit down with Mr C – pioneer of British house music, front-man of The Shamen and co-founder of the iconic London club The End. From pirate-radio beginnings and the first Acid House raves to shaping one of the world’s most influential nightclubs, Mr C tells the unfiltered story of how London became the beating heart of underground music. He shares rare stories of Camden Palace, Clink Street, the birth of rave culture, and how The End set a new global standard for sound, inclusivity and community. Mr C also breaks down how club culture lost its way, what today’s promoters are getting wrong, and why supporting the underground is vital to keep London’s creative DNA alive. What You’ll Hear: The untold origins of London’s Acid House movement (1985–1990) How Mr C and The Shamen took underground sounds to the UK Top 5 The visionary design and ethos behind The End Club (1995–2009) Why the early 90s were the turning point for rave culture Lessons for today’s promoters on staying credible and building authentic communities How London’s underground scene is reinventing itself for a new generation Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 0:00 – Introduction & Welcome to Loud & Unfiltered London Series03:00 – How Mr C discovered house music and became a DJ08:40 – The birth of Acid House and London’s first raves13:00 – Joining The Shamen and creating ‘Move Any Mountain’24:30 – The story behind The End Club and its cultural impact33:30 – How The End redefined London nightlife37:00 – Mr C’s favourite ever party & memories from The End40:00 – SuperFreak label and evolution of his sound44:00 – The current state of London club culture48:00 – Advice to young promoters and club owners52:30 – Why London will always be the music capital of the world