Bringing you behind the scenes of the music industry and beyond. Each episode features Loud&Unfiltered conversations with music industry professionals and entrepreneurs, diving into topics like personal branding, innovation, and the intersection of music and tech. Tune in for insightful stories, actionable advice, and unfiltered discussions on how to thrive in the fast-paced world of business and creativity.
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Bringing you behind the scenes of the music industry and beyond. Each episode features Loud&Unfiltered conversations with music industry professionals and entrepreneurs, diving into topics like personal branding, innovation, and the intersection of music and tech. Tune in for insightful stories, actionable advice, and unfiltered discussions on how to thrive in the fast-paced world of business and creativity.
Inside The Industry: From TikTok Chaos to Touring DJ - Jakkob on Viral Fame, Club Culture and Building a Real Music Career
Loud&Unfiltered
48 minutes
3 weeks ago
Inside The Industry: From TikTok Chaos to Touring DJ - Jakkob on Viral Fame, Club Culture and Building a Real Music Career
In this new series of Loud&Unfiltered, Inside The Industry, we have Jacob, better known online as Jakkob, who has lived one of the wildest, most unlikely journeys in UK club culture. From burning CDs on Numarks in his teens, to blagging his way into his first warm-up gig, to accidentally becoming the UK’s biggest “SeshTok” personality, to now selling out shows, releasing on major labels and having the biggest DJs in the world play his tracks… the story is outrageous, relatable, and full of proper rave folklore.
In this unfiltered conversation, Alex and Josh dive deep into how Jacob built an audience of over one million followers, the moment he became “the Smash Guy”, why some venues refused to book him because of his comedy style, how he balances humour with credibility, and how he’s now carving out a serious path as a DJ and producer.
Across the episode, Jacob speaks candidly about building community, getting taken seriously in the scene, content strategies, viral format creation, behind-the-scenes festival stories, insane afterparty invitations, playing Ibiza Rocks all summer, releasing on respected labels, getting support from huge names like Baker, Siragusa, Rossi, and why seeing your own tune go off in a club is still the biggest buzz on earth.
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Key Moments:
0:00 – Guest introduction, discussion about origin of the DJ name “Jakkob,” branding, and anecdotes about alternative nicknames.
02:00 – Early DJ Beginnings & First Gigs
6:00 – Touring with Regression Sessions & Unique Nightlife Stories
08:30 – Social Media & Viral TikTok Content Creation, “Smash Guy” persona, and strategies for viral music content.
10:15 – Navigating Comedy, Branding Risks & Club Bookings
13:00 – Best man experience at an Indian wedding, family reactions to career milestones, and the role of parents in supporting a creative journey.
16:20 – From DJ to Label Owner: Kitchen Club Records
18:50 – High-Profile Remixes & Streaming Success
20:50 – Changing Perceptions & Building a Community
22:20 – The Importance of Community & Sold Out Shows
23:40 – Afterparty Culture & Wild Tour Stories
26:45 – Gigs Abroad & Family Moments
29:00 – Industry Friends & Festival Highlights
31:40 – The DJ Rider, Promoter Tales & Funny Interactions
34:00 – Ibiza Adventures & International Gig Life
41:20 – Label Releases & Track Sampling Process
45:20 – Reflections, Fan Support & What’s Next
Loud&Unfiltered
Bringing you behind the scenes of the music industry and beyond. Each episode features Loud&Unfiltered conversations with music industry professionals and entrepreneurs, diving into topics like personal branding, innovation, and the intersection of music and tech. Tune in for insightful stories, actionable advice, and unfiltered discussions on how to thrive in the fast-paced world of business and creativity.
