A podcast about the world of modern advertising and the talent defining it.
The advertising industry is big and complex, and so are its challenges. The pandemic has seen a fundamental shift in the way people work and collaborate - some have thrived and others have left the industry altogether.
Whilst the ”great resignation” may be overstated, the ”great reshuffle” certainly resonates with many. Even pre- pandemic, there was a huge focus on mental health. People were feeling burnt out: 80-hour weeks aren’t uncommon and incessant client pitching takes its toll. How does the conglomerate’s intense buy-up affect agencies and the creative talent within? Have we lost the creative plot or has there never been a better time to be a marketer? Do emerging technologies kill or merely augment the creative process? We’ve reached a watershed moment in our business and the world in general. If we are to reimagine the future, what does it look like?
The goal of our podcast is to create an industry-wide debate about the future of the advertising business, which has reached an inflection point. It will be a provocative but earnest investigation, uncovering how we got to this point and what needs to change in order for a sustainable and prosperous future. By speaking to some of the leading lights of the industry we'll aim to find an answer to the critical question: Are we on a road to ruin, or are the glory days still ahead of us?
Hosted on Acast. See acast.com/privacy for more information.
A podcast about the world of modern advertising and the talent defining it.
The advertising industry is big and complex, and so are its challenges. The pandemic has seen a fundamental shift in the way people work and collaborate - some have thrived and others have left the industry altogether.
Whilst the ”great resignation” may be overstated, the ”great reshuffle” certainly resonates with many. Even pre- pandemic, there was a huge focus on mental health. People were feeling burnt out: 80-hour weeks aren’t uncommon and incessant client pitching takes its toll. How does the conglomerate’s intense buy-up affect agencies and the creative talent within? Have we lost the creative plot or has there never been a better time to be a marketer? Do emerging technologies kill or merely augment the creative process? We’ve reached a watershed moment in our business and the world in general. If we are to reimagine the future, what does it look like?
The goal of our podcast is to create an industry-wide debate about the future of the advertising business, which has reached an inflection point. It will be a provocative but earnest investigation, uncovering how we got to this point and what needs to change in order for a sustainable and prosperous future. By speaking to some of the leading lights of the industry we'll aim to find an answer to the critical question: Are we on a road to ruin, or are the glory days still ahead of us?
Hosted on Acast. See acast.com/privacy for more information.
Alex is the Founder & CEO of WE ARE Pi.
In this episode, we explore why dropping the creative chaos of yesteryear in favour of a methodical formula for ideation is key to enabling diversity.
We also explore why a dogmatic attachment to the past is holding the industry back and what needs to be done to accelerate progress in the industry.
Where to find Alex:
LinkedIn: https://www.linkedin.com/in/alexbennettgrant/
WE ARE Pi: http://wearepi.com/
Hosted on Acast. See acast.com/privacy for more information.