A podcast about the world of modern advertising and the talent defining it.
The advertising industry is big and complex, and so are its challenges. The pandemic has seen a fundamental shift in the way people work and collaborate - some have thrived and others have left the industry altogether.
Whilst the ”great resignation” may be overstated, the ”great reshuffle” certainly resonates with many. Even pre- pandemic, there was a huge focus on mental health. People were feeling burnt out: 80-hour weeks aren’t uncommon and incessant client pitching takes its toll. How does the conglomerate’s intense buy-up affect agencies and the creative talent within? Have we lost the creative plot or has there never been a better time to be a marketer? Do emerging technologies kill or merely augment the creative process? We’ve reached a watershed moment in our business and the world in general. If we are to reimagine the future, what does it look like?
The goal of our podcast is to create an industry-wide debate about the future of the advertising business, which has reached an inflection point. It will be a provocative but earnest investigation, uncovering how we got to this point and what needs to change in order for a sustainable and prosperous future. By speaking to some of the leading lights of the industry we'll aim to find an answer to the critical question: Are we on a road to ruin, or are the glory days still ahead of us?
Hosted on Acast. See acast.com/privacy for more information.
A podcast about the world of modern advertising and the talent defining it.
The advertising industry is big and complex, and so are its challenges. The pandemic has seen a fundamental shift in the way people work and collaborate - some have thrived and others have left the industry altogether.
Whilst the ”great resignation” may be overstated, the ”great reshuffle” certainly resonates with many. Even pre- pandemic, there was a huge focus on mental health. People were feeling burnt out: 80-hour weeks aren’t uncommon and incessant client pitching takes its toll. How does the conglomerate’s intense buy-up affect agencies and the creative talent within? Have we lost the creative plot or has there never been a better time to be a marketer? Do emerging technologies kill or merely augment the creative process? We’ve reached a watershed moment in our business and the world in general. If we are to reimagine the future, what does it look like?
The goal of our podcast is to create an industry-wide debate about the future of the advertising business, which has reached an inflection point. It will be a provocative but earnest investigation, uncovering how we got to this point and what needs to change in order for a sustainable and prosperous future. By speaking to some of the leading lights of the industry we'll aim to find an answer to the critical question: Are we on a road to ruin, or are the glory days still ahead of us?
Hosted on Acast. See acast.com/privacy for more information.
Cindy Gallop, the founder and CEO of Make Love Not Porn, discusses her love for the advertising industry and the brilliance it requires for success. Cindy discusses the challenges and opportunities in the advertising industry, the need for diversity and inclusion, breaking down stereotypes, creating a culture of accountability, and empowering women in the workplace. She also emphasizes the importance of starting your own industry to drive change.
Chapters
00:00 Introduction to Cindy Gallop
02:03 What Cindy Loves about the Industry
05:32 The Challenges in the Industry
13:08 The Need for Trust in the Industry
19:45 The Lack of Diversity in the Industry
25:25 Starting Your Own Industry
33:03 Creating a New Ad Tech Platform
46:08 Advice for Making Change in the Industry
00:30 Challenges in the Advertising Industry
10:15 The Need for Diversity and Inclusion
20:45 Breaking Down Stereotypes
30:10 Creating a Culture of Accountability
40:20 Empowering Women in the Workplace
46:53 Starting Your Own Industry
Hosted on Acast. See acast.com/privacy for more information.