A podcast about the world of modern advertising and the talent defining it.
The advertising industry is big and complex, and so are its challenges. The pandemic has seen a fundamental shift in the way people work and collaborate - some have thrived and others have left the industry altogether.
Whilst the ”great resignation” may be overstated, the ”great reshuffle” certainly resonates with many. Even pre- pandemic, there was a huge focus on mental health. People were feeling burnt out: 80-hour weeks aren’t uncommon and incessant client pitching takes its toll. How does the conglomerate’s intense buy-up affect agencies and the creative talent within? Have we lost the creative plot or has there never been a better time to be a marketer? Do emerging technologies kill or merely augment the creative process? We’ve reached a watershed moment in our business and the world in general. If we are to reimagine the future, what does it look like?
The goal of our podcast is to create an industry-wide debate about the future of the advertising business, which has reached an inflection point. It will be a provocative but earnest investigation, uncovering how we got to this point and what needs to change in order for a sustainable and prosperous future. By speaking to some of the leading lights of the industry we'll aim to find an answer to the critical question: Are we on a road to ruin, or are the glory days still ahead of us?
Hosted on Acast. See acast.com/privacy for more information.
A podcast about the world of modern advertising and the talent defining it.
The advertising industry is big and complex, and so are its challenges. The pandemic has seen a fundamental shift in the way people work and collaborate - some have thrived and others have left the industry altogether.
Whilst the ”great resignation” may be overstated, the ”great reshuffle” certainly resonates with many. Even pre- pandemic, there was a huge focus on mental health. People were feeling burnt out: 80-hour weeks aren’t uncommon and incessant client pitching takes its toll. How does the conglomerate’s intense buy-up affect agencies and the creative talent within? Have we lost the creative plot or has there never been a better time to be a marketer? Do emerging technologies kill or merely augment the creative process? We’ve reached a watershed moment in our business and the world in general. If we are to reimagine the future, what does it look like?
The goal of our podcast is to create an industry-wide debate about the future of the advertising business, which has reached an inflection point. It will be a provocative but earnest investigation, uncovering how we got to this point and what needs to change in order for a sustainable and prosperous future. By speaking to some of the leading lights of the industry we'll aim to find an answer to the critical question: Are we on a road to ruin, or are the glory days still ahead of us?
Hosted on Acast. See acast.com/privacy for more information.
The former CMO of Airbnb, an AdAge Top 10 Influential Marketer and one of the leading brand experts on the planet shares insights on cultivating world-class creativity and uniting humanity through inclusive, purpose-driven brand strategy.
A champion of accelerating diversity in advertising and co-founder/CEO of his own firm, TwentyFirstCenturyBrand, Jonathan is brimming with insights on the role of being a disruptor, on creativity and inclusivity, as well as how to utilize purposeful branding to spark positive change.
In Spring 2023, Jonathan published A Colourful View From The Top: 21 extraordinary stories of excellence in business by leaders of colour. He's on a mission to distribute free copies of the book to state-funded secondary schools across the UK with the National Literacy Trust, which you can support via GoFundMe.
Topics we explore with Jonathan:
Where to find Jonathan:
LinkedIn: https://www.linkedin.com/in/mildenhall/
Hosted on Acast. See acast.com/privacy for more information.