What does a tourism professional actually do—and why should you care? In this episode, we sit down with Sarah Calero, President of Oneida County Tourism, to talk about what it really means to promote a region like Central New York. Spoiler alert: it’s not just about hotels and highways—it’s about stories, small towns, hidden gems, and reminding people why this place still matters. Sarah shares how she accidentally stumbled into tourism, what it’s like marketing your hometown to locals and ou...
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What does a tourism professional actually do—and why should you care? In this episode, we sit down with Sarah Calero, President of Oneida County Tourism, to talk about what it really means to promote a region like Central New York. Spoiler alert: it’s not just about hotels and highways—it’s about stories, small towns, hidden gems, and reminding people why this place still matters. Sarah shares how she accidentally stumbled into tourism, what it’s like marketing your hometown to locals and ou...
From law offices to barbell racks, short-term rentals to speakeasy renovations, Colin LaReaux is a man who wears a lot of hats—and somehow keeps them all balanced. In this episode, we sit down with Colin to talk about everything from his roots in Utica and his real estate empire to his gym FIT Training, nonprofit work through 315K for the Cure, and the bold vision he has for the community’s future. Oh, and did we mention he turned an old auditorium into 1920s-themed Airbnbs across from the br...
Love Living Local 315
What does a tourism professional actually do—and why should you care? In this episode, we sit down with Sarah Calero, President of Oneida County Tourism, to talk about what it really means to promote a region like Central New York. Spoiler alert: it’s not just about hotels and highways—it’s about stories, small towns, hidden gems, and reminding people why this place still matters. Sarah shares how she accidentally stumbled into tourism, what it’s like marketing your hometown to locals and ou...
