What does a tourism professional actually do—and why should you care? In this episode, we sit down with Sarah Calero, President of Oneida County Tourism, to talk about what it really means to promote a region like Central New York. Spoiler alert: it’s not just about hotels and highways—it’s about stories, small towns, hidden gems, and reminding people why this place still matters. Sarah shares how she accidentally stumbled into tourism, what it’s like marketing your hometown to locals and ou...
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What does a tourism professional actually do—and why should you care? In this episode, we sit down with Sarah Calero, President of Oneida County Tourism, to talk about what it really means to promote a region like Central New York. Spoiler alert: it’s not just about hotels and highways—it’s about stories, small towns, hidden gems, and reminding people why this place still matters. Sarah shares how she accidentally stumbled into tourism, what it’s like marketing your hometown to locals and ou...
Meet Michael Flores — actor, filmmaker, and the creative force behind Dogs on the Sendero, an award-winning indie film that’s turning heads globally… and was filmed right here in Central New York. In this episode, Michael sits down with the team to talk about trading LA for Utica, building a film from scratch with a six-person crew, and how his dog Rosie (yes, the star of the film) was the MVP of the entire shoot. You’ll hear how a miscommunication nearly derailed the most important scene in...
Love Living Local 315
What does a tourism professional actually do—and why should you care? In this episode, we sit down with Sarah Calero, President of Oneida County Tourism, to talk about what it really means to promote a region like Central New York. Spoiler alert: it’s not just about hotels and highways—it’s about stories, small towns, hidden gems, and reminding people why this place still matters. Sarah shares how she accidentally stumbled into tourism, what it’s like marketing your hometown to locals and ou...
