What does a tourism professional actually do—and why should you care? In this episode, we sit down with Sarah Calero, President of Oneida County Tourism, to talk about what it really means to promote a region like Central New York. Spoiler alert: it’s not just about hotels and highways—it’s about stories, small towns, hidden gems, and reminding people why this place still matters. Sarah shares how she accidentally stumbled into tourism, what it’s like marketing your hometown to locals and ou...
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What does a tourism professional actually do—and why should you care? In this episode, we sit down with Sarah Calero, President of Oneida County Tourism, to talk about what it really means to promote a region like Central New York. Spoiler alert: it’s not just about hotels and highways—it’s about stories, small towns, hidden gems, and reminding people why this place still matters. Sarah shares how she accidentally stumbled into tourism, what it’s like marketing your hometown to locals and ou...
After two decades in insurance, Michele Hummel took a leap most people only talk about — she walked away to follow a gut instinct that there was something more she was meant to build. Now, as the Executive Director of Next - Herkimer County, she's helping reshape how communities collaborate, how nonprofits get supported, and how long-abandoned ideas can be brought back to life. In this episode, Michele gets real about the messiness of starting something new, the power of saying "yes" when ot...
Love Living Local 315
What does a tourism professional actually do—and why should you care? In this episode, we sit down with Sarah Calero, President of Oneida County Tourism, to talk about what it really means to promote a region like Central New York. Spoiler alert: it’s not just about hotels and highways—it’s about stories, small towns, hidden gems, and reminding people why this place still matters. Sarah shares how she accidentally stumbled into tourism, what it’s like marketing your hometown to locals and ou...
