What does a tourism professional actually do—and why should you care? In this episode, we sit down with Sarah Calero, President of Oneida County Tourism, to talk about what it really means to promote a region like Central New York. Spoiler alert: it’s not just about hotels and highways—it’s about stories, small towns, hidden gems, and reminding people why this place still matters. Sarah shares how she accidentally stumbled into tourism, what it’s like marketing your hometown to locals and ou...
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What does a tourism professional actually do—and why should you care? In this episode, we sit down with Sarah Calero, President of Oneida County Tourism, to talk about what it really means to promote a region like Central New York. Spoiler alert: it’s not just about hotels and highways—it’s about stories, small towns, hidden gems, and reminding people why this place still matters. Sarah shares how she accidentally stumbled into tourism, what it’s like marketing your hometown to locals and ou...
In this episode, we chat with Vanessa Colangelo, branding expert and owner of Life Well Branded, about helping entrepreneurs cut through the noise and create a brand that actually feels like them. From DIY Canva struggles to imposter syndrome, Vanessa breaks down why branding is so much more than a logo—and how she helps small business owners find their voice, their vision, and the confidence to show up online. We also dive into her leap from a stable corporate job (while 8 months pregnant!) ...
Love Living Local 315
What does a tourism professional actually do—and why should you care? In this episode, we sit down with Sarah Calero, President of Oneida County Tourism, to talk about what it really means to promote a region like Central New York. Spoiler alert: it’s not just about hotels and highways—it’s about stories, small towns, hidden gems, and reminding people why this place still matters. Sarah shares how she accidentally stumbled into tourism, what it’s like marketing your hometown to locals and ou...
