Most marketers think discounts drive behaviour. But what if they’re actually training customers in ways that are almost impossible to undo? In this episode, we dive deep into how brands accidentally shape customer habits — from “wait for discount day” behaviour at Mannings, to the M&S staff quietly advising shoppers to hold out, to Pizza Express becoming synonymous with vouchers. Packed with insights, and practical strategy — this episode will change how you think about price, promotions, and loyalty.