As IAG Loyalty posts record profits, we explore how engaged collectors turn everyday earning into premium travel — and what their behaviours can teach loyalty managers about value, engagement, and the future of loyalty.
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As IAG Loyalty posts record profits, we explore how engaged collectors turn everyday earning into premium travel — and what their behaviours can teach loyalty managers about value, engagement, and the future of loyalty.
In which we look at airline loyalty program devaluations from the airline's perspective and ask why airlines are historically such poor communicators.
Loyalty Wired
As IAG Loyalty posts record profits, we explore how engaged collectors turn everyday earning into premium travel — and what their behaviours can teach loyalty managers about value, engagement, and the future of loyalty.
